Luxury phone and gadget makers, Apple has started charging Nigerian users in naira.
In changing the transnational currency to naira for Nigerians, Apple is seemingly towing the same line that Facebook took in October.
iTunes
sent out a mail to its Nigerian subscribers informing them of an
imminent currency change in the iTunes Store and Apple Music weeks ago.
“Dear
Subscriber, The currency of the App Store, the iTunes Store, and Apple
Music in Nigeria will soon be changing from U.S. dollars to Nigerian
naira. This change requires no action from you.
“After
the currency change occurs, any pre-orders or subscriptions you have
will be billed in Nigerian naira. Learn how to manage your subscriptions
or send iTunes Gifts via email. If you have any other questions, visit
Apple Support.” The mail by Apple read in full.
Nigeria has seen a
reduction in online dollar purchases from app stores, content streaming
platforms and paid ads since the increase in the exchange rate, and
obviously, iTunes is not left out of the dearth of online patronage from
Nigeria prompting the change.